Description
The book description, or blurb, is what used to be on the back cover. It was the publisher’s last chance to hook a reader, after the title and cover.
Used to be? Most books are bought online. The percentage of self-published books bought online is even higher. The only people who will read your back cover already bought the book! I believe you could leave the back cover blank and that would not affect your sales.
Focus you attention on the online book description. The online description and the back cover copy do not have to match. You have much more space for the online description than the back of your book. Utilize it!
Your book description is advertising. It should not be a synopsis of the story. Like the title, it should be written to attract, intrigue and sell. Most of my clients are uncomfortable with this concept. Get help. Find a copywriter. Pick their brains. Read some books on advertising. Write many drafts. Take all the time you need to get it as effective as you can. Share it with your writers group. You’ll get feedback; some will be useful.
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